OUR NATO STRAPS
Originally crafted for the armed forces, the NATO strap was first made in 1973 on the urgent request of the British defence ministry. At the time watch straps were mostly made from genuine leather which quickly deteriorates and becomes less sturdy in unfavourable conditions such as humidity or heat. The design that was developed for military use quickly turned into a must have fashion accessory. The NATO strap is timeless and works well in any circumstance.
NATO strap Azure
The blue and white NATO bracelet has a sleek and chic style. Its reputation for being hard-wearing and easy to swap is more than justified. Over time it has evolved into a trendy menswear staple.
When looking at the watch market’s sales volumes, the NATO strap undoubtedly bears off the palm. A highly popular fashion accessory it is worn by men, women, teens and children.
NATO strap Military
Once the first world war is over, the different armies start to understand the importance of providing their soldiers with watches equipped with a military NATO bracelet. Taking advantage of an excellent resistance, a robustness and an unequalled comfort, the NATO bracelet in military color is then created to fill any hostile environment and all the most unexpected situations.
